Tie New Jersey

Services:

Website Development,Website Maintenance Event Branding Social Media Management Email Marketing

Industry:

Services

Launch Year:

2024

Location:

New Jersey, USA

TiE New Jersey – Digital & Event Marketing for Global Entrepreneurial Network

TiE New Jersey is a regional chapter of TiE Global, one of the world’s largest nonprofit organizations dedicated to fostering entrepreneurship. Their focus includes mentoring, networking, education, incubating, and funding.

SILVER SPONSOR
PLATINUM SPONSOR
FINANCE SIG POST 10
NURTURE PARTICPENT 9
NURTURE POST 7

Business Challenge

  •  Less Digital Presence
  • Needed stronger digital presence and event marketing for webinars, pitch competitions, and conferences

Our Strategy & Solutions

  • Website Maintenance & Updates-Updated structure, UI, and navigation of the existing website Regular updates for events, speaker bios, and partner logos Improved mobile responsiveness and overall UX
  • Event Branding & Promotions- Created digital branding for various TiE NJ events (e.g., startup showcases, summits, workshops) Designed event flyers, email banners, LinkedIn posts, and presentation decks Promoted speakers, agendas, and registrations on all channels
  • Social Media Management- Managed TiE NJ's LinkedIn and other social channels Designed a content calendar for event countdowns, highlights, and ecosystem engagement Increased reach and follower growth through consistent professional branding
  • Email Marketing -Designed and executed email campaigns for event invites, member newsletters, and follow-ups Achieved improved open rates and click-throughs through segmented targeting and sharp copywriting

Results Achieved

  • Website Performance Boost
    Enhanced overall usability, speed, and mobile responsiveness, making it easier for members and visitors to navigate and access event details.
  • Event Branding for 10+ Programs
    Successfully designed and delivered branded materials (flyers, decks, social creatives) for over 10 major events, increasing brand recall and professionalism.
  • LinkedIn Engagement Growth
    Strategic social media efforts led to higher impressions, interactions, and community engagement from entrepreneurs and investors in the NJ ecosystem.
  • Email Campaign Success
    Targeted and well-timed email campaigns drove higher registration rates, improved attendance, and kept the TiE NJ network consistently informed and active.