Panvelkar
Services:
Website Design, Google Ads, SEO (On-Page), Lead Generation, Real Estate Marketing Strategy
Industry:
Real Estate & Construction
Launch Year:
2024
Location:
Mumbai
Panvelkar Group – Real Estate Digital Revamp & Lead Generation
This case study details how Panvelkar Group, a prominent real estate developer, achieved a significant digital upgrade and strong lead generation results through a complete website revamp, SEO optimization, and paid ad campaigns.
Previously relying on outdated digital assets and traditional marketing, Panvelkar Group partnered with us to modernize its online presence and generate quality real estate leads. The results included more than 1,000 leads, improved search visibility, and increased footfall leading to actual flat sales across their projects.
Business Challenge
- Outdated Website - The previous website had an outdated UI/UX, lacked mobile responsiveness, and did not effectively showcase real estate listings.
- Zero Digital Leads - Panvelkar Group was not generating any leads from digital channels, impacting project sales and reach.
- Poor Search Visibility - The brand was not ranking on Google for relevant Mumbai-based real estate keywords.
Our Strategy & Solutions
- Website Development - Designed and launched a modern, mobile-friendly real estate website showcasing all projects with virtual tours, floor plans, inquiry forms, and lead capture features. Integrated contact and booking forms for improved conversion tracking.
- Lead Generation Campaigns - Launched Google Ads campaigns focused on key project locations and pricing. Generated 1,000+ leads resulting in actual site visits and flat bookings.
- Search Engine Optimization (SEO) - Conducted keyword research and implemented on-page SEO across project pages. Achieved top 20 Google rankings for major Mumbai real estate search terms, improving organic traffic and lead quality.
Results Achieved
- Lead Generation - 1,000+ verified leads generated via Google Ads. Leads resulted in site visits and confirmed flat sales
- Website Overhaul -Complete transformation of the old website into a modern, user-friendly platform. Improved UX for mobile and desktop users
- SEO Rankings - Ranked in the top 20 search results in Mumbai for relevant real estate keywords. Improved organic visibility and long-term discoverability
- Project Engagement - Increased inquiry rates for various residential projects. Better digital experience for prospective homebuyers