NeoSigma

Services:

Meta (Facebook & Instagram) Ads, Social Media Marketing (SMM), Website Landing Page Development

Industry:

Healthcare / Diagnostics / Pathology

Launch Year:

2025

Location:

Mumbai, India

Business Challenge

Despite offering high-quality medical services, Neo Sigma faced challenges in its digital patient acquisition and online visibility:

Low Digital Lead Generation: The center had limited incoming patient inquiries from online sources
Under-leveraged Social Presence: While the brand had potential on platforms like Instagram and Facebook, organic reach and engagement were not structured for conversions.
No Conversion-Focused Web Experience: The existing online presence needed a dedicated landing page that effectively captured appointments and inquiries.
Inefficient Paid Outreach: Meta Ads were not optimized to target potential patients looking for diagnostic imaging and healthcare services in Mumbai.

Meta Ads (Facebook & Instagram) : Developed targeted ad campaigns focused on health-related search intent and local audiences in Mumbai.
Created conversion-oriented ad creatives highlighting key services like ultrasounds, heart scans, and specialist consultations.
Implemented lead form ads and click-to-WhatsApp campaigns to simplify appointment booking and reduce friction.
Focused on geo-targeting to maximize relevance and minimize wasted impressions.
Social Media Marketing (SMM) : Built an engaging content calendar with a mix of: Educational health posts and procedural explainers
Patient testimonials and success stories
Clinic highlights, staff introductions, and service benefits.
Health tips and common diagnostic Q&A
Increased audience engagement and community trust using Instagram Reels, Stories, and interactive posts.
Strengthened follower relationships with consistent engagement and timely responses to messages and comments.
Website Landing Page Development: Designed a conversion-focused landing page optimized to capture appointment bookings and lead inquiries.
Highlighted Neo Sigma’s key services, specialist credentials, and patient-centric care approach.
Added clear call-to-action (CTA) buttons for direct WhatsApp contact, appointment booking, and call requests.
Improved mobile responsiveness and UX to ensure smoother interaction for visitors coming from social and ad traffic.

Increased Digital Leads : Meta Ads campaigns began driving qualified patient inquiries directly to the website and WhatsApp.
Enhanced Social Engagement : Strategic content improved interaction rates and social visibility across Instagram and Facebook.
Better Appointment Flow : The optimized landing page converted more visitors into appointments and consultations through intuitive design and clear CTAs.
More Efficient Paid Spend : With refined targeting and creative optimization, paid ads delivered higher engagement per spend and improved lead quality.