PATH LAB
Services:
Google Ads Recovery, Lead Generation Campaigns, Ad Optimization
Industry:
Healthcare / Diagnostics / Pathology
Launch Year:
2024
Location:
Delhi, India
Dr. Lal PathLabs – Google Ads Recovery & Lead Generation
Dr. Lal PathLabs is one of India’s leading diagnostic chains with a wide network across the country. Our objective was to help the Delhi branch recover lost visibility due to a banned Google Ads account and restore its online lead flow.
Business Challenge
- No Online Store - They had no website or sales infrastructure to sell products digitally.
- Lead Generation Blocked - Due to the ad account ban, they were unable to run campaigns and were losing potential patients looking for lab services online.
Our Strategy & Solutions
- Google Ads Account Recovery✔️ Investigated and identified the reasons behind the account suspension ✔️ Worked with Google support to successfully recover and reactivate the account
- Lead Generation via Google Ads✔️ Launched optimized search campaigns targeted at health check-ups, pathology tests, and home collection services in the Delhi region ✔️ Used high-intent keywords and geo-targeting to ensure maximum relevance and ROI
Results Achieved
- 📨 Restored Ad Campaigns - Full Google Ads functionality reinstated, enabling resumption of lead generation efforts
- 📊 Increased Lead Volume - Successfully generated a high volume of quality leads for lab bookings and test inquiries within weeks of launching the campaigns
- 🚀 Enhanced Local Visibility - Improved search presence and CTR in the Delhi NCR region