Tanache jewels

Services:

Meta (Facebook & Instagram) Ads, Social Media Marketing (SMM),

Industry:

Fashion & Jewellery (Dubai-based, affordable fine jewellery)

Launch Year:

2024

Location:

India (Operations), Targeting GCC/Global markets

Northwest – Full-Scale Brand Creation & Website Launch

Northwest Fitout is a UAE-based interior and fitout company providing premium commercial and residential space solutions. They specialize in interior fitout, glass & aluminium work, joinery, and renovation services. The brand is known for quality craftsmanship, modern design, and reliable project execution across Dubai and the UAE.

This case study highlights how Northwest, a startup with no prior brand identity or digital presence, was launched entirely from scratch. We built the entire brand foundation—from logo and corporate materials to a modern global website—enabling the company to present itself professionally and scale confidently in competitive markets.

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Problems

Solutions

RESULT

Business Challenge

Despite an aesthetically appealing product line and strong visual appeal, Tanaché Jewels faced several digital marketing obstacles

  • Low Conversion from Social Traffic: While Instagram attracted interest and engagement, it did not consistently convert into sales or website visits.
  • Under-Optimised Paid Campaigns: Meta Ads were not structured for maximum ROI or targeted reach, especially toward high-intent buyers.
  • Brand Positioning Across Platforms: The brand’s identity needed stronger consistency and messaging across social and digital touchpoints to drive trust and repeat engagement.

Our Strategy & Solutions

  •  Meta Ads Campaigns (Facebook & Instagram)Developed conversion-optimised ad campaigns targeting defined audience segments (fashion buyers, gift shoppers and event wear customers).

    Used special collection carousels and product highlight creatives to attract attention and drive click-throughs to product pages.
    Implemented retargeting sequences to bring back users who interacted but did not convert.
  • Social Media Marketing (SMM): Built a content calendar with consistent posting on Instagram, blending product showcases, lifestyle imagery, customer testimonials, and occasion-based styling ideas.

    Engaged actively with followers via comments, stories, and direct messages to nurture brand affinity and community interaction.

    Leveraged trends (e.g., fashion moments, festive occasions) to keep the content fresh and highly relevant

Results Achieved

  • Increased Website Traffic: A significant uplift in quality traffic from Meta Ads and Instagram links helping convert social interest into website visitors.
  • Improved Conversion Potential : Higher engagement on landing pages and product categories post-site redesign, with smoother navigation and clearer product storytelling.
  • Elevated Brand Engagement : Stronger social presence with consistent posting, higher interactive metrics, and more meaningful touchpoints with the audience.
  • Better ROI on Paid Ads : Lower cost per click (CPC) and better return on ad spend (ROAS) through optimized targeting and creative testing.