Urbian
Services:
Social Media Marketing (SMM) & Meta (Facebook & Instagram) Ads
Industry:
Travel & Tour Services
Launch Year:
2024
Location:
Pune, India
Urbian World Travels is a Pune-based travel services agency specializing in delivering curated travel experiences, holiday packages, tour bookings, and personalised travel planning for travellers across India. With an active Instagram presence focused on reels and engaging travel content, the brand aims to convert wanderlust into bookings.
Business Challenges
Although Urbian World Travels had visually engaging travel content and a growing follower base on Instagram, it faced several digital marketing challenges that limited its ability to reach and convert potential customers:
- Low Lead Generation: Social engagement was high, but it did not consistently convert into booking inquiries or enquiries.
- Under-optimized Paid Campaigns: Meta Ads were not initially structured to target high-intent travel audiences effectively.
- Inconsistent Branding Through Reels & Posts: Content lacked a strategic direction tied to conversion goals.
- Limited Regional Targeting: The social audience was not sufficiently segmented to focus on Pune and key traveller demographics.
Our Strategy & Solutions
We implemented a comprehensive social strategy that strengthened brand presence, improved engagement, and drove higher-quality traffic to inquiry channels.
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Meta Ads Campaigns -Targeted Audience Segmentation: Created campaigns aimed at users interested in travel experiences, holiday packages, weekend getaways, and cultural tours, with strong focus on Pune and surrounding regions.
Ad Formats: Leveraged carousel ads, travel reels, destination visuals, and lead ads to increase click-through and conversion potential.
Retargeting Strategy: Re-engaged users who interacted with Instagram content but did not convert into bookings turning interest into inquiries. -
Social Media Marketing (SMM)Content Strategy Aligned to Offers: Built a content calendar with:Engaging travel reels showcasing destinations.Visuals around seasonal holiday packages.Customer testimonials from past travellers.Travel tips, FAQs, and cultural highlights.Consistent Posting with Branding: Applied a cohesive brand voice and aesthetics to all posts and stories enhancing memorability and trust. Interactive Engagement: Used Instagram features like polls, countdown stickers for trip launch dates, Q&A sessions, and destination highlights to boost performance and interaction.
RESULT
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Increased Engagement & Reach - Instagram Reels and posts gained significantly more views and interactions due to strategic content tailored around trending travel interests.
- Higher Lead Generation - Meta Ads campaigns began producing quality leads inquiries and direct messages from travel-ready audiences in and around Pune.
- More Booking Inquiries - Enhanced social messaging and targeting resulted in more direct contacts and enquiries from users ready to book holiday packages.
- Stronger Brand Visibility - With targeted ads and consistent social content, Urbian World Travels achieved better recall and recognition in local travel-seeking communities.